Top 10 Email Marketing Tools to Target Your Audience and Scale Your Sales

Email marketing is a powerful tool for engaging customers, building relationships, and driving conversions. With so many platforms available, it can be overwhelming to choose the right one. Here’s a ranked list of the top 10 email marketing tools to help you automate targeting, increase engagement, and scale your sales.

In This Article

1. Constant Contact

2. GetResponse

3. ActiveCampaign

4. AWeber

5. Omnisend

6. HubSpot Email Marketing

7. Campaign Monitor

8. Brevo (formerly Sendinblue)

9. ConvertKit

10. Mailjet

11. Side-by-Side Comparison

12. FAQs

1. Constant Contact

Overview

Constant Contact is known for its simplicity and excellent customer support, making it an ideal choice for small businesses. It provides all the essential tools to help manage email campaigns and grow your audience.

Features

• Drag-and-drop email editor for quick customization.

• Automation triggers for welcome and birthday emails.

• Social media integrations and event marketing.

• In-depth reporting tools to monitor campaign success.

Pricing and Subscription Plans

• Lite Plan: Starts at $12 USD/month for up to 500 contacts.

• Standard Plan: Starts at $35 USD/month for up to 500 contacts.

• Premium Plan: Starts at $80 USD/month.

To check the most recent pricing, visit the Constant Contact pricing page.

2. GetResponse

Overview

GetResponse is an all-in-one marketing platform offering tools for email marketing, webinars, and landing pages. It’s ideal for businesses that want a comprehensive solution with automation and lead generation features.

Features

• Email automation and autoresponders.

• Built-in tools for webinars and landing pages.

• Advanced segmentation and detailed reporting.

• Pre-built automation templates for easy setup.

Pricing and Subscription Plans

• Email Marketing Plan: Starts at $15.6 USD/month for 1,000 contacts.

• Marketing Automation Plan: Starts at $48.4 USD/month for 1,000 contacts.

• Ecommerce Marketing Plan: Starts at $97.6 USD/month for 1,000 contacts.

Visit the GetResponse pricing page for more information.

3. ActiveCampaign

Overview

ActiveCampaign is perfect for businesses needing advanced automation and a CRM to track customer journeys. It’s a top choice for those looking to scale their marketing and sales efforts.

Features

• Advanced automation workflows for precise targeting.

• Built-in CRM for sales automation.

• Predictive sending and detailed tracking.

• Dynamic content for more personalized emails.

• Ecommerce integrations (Shopify, WooCommerce).

Pricing and Subscription Plans

• Starter Plan: Starts at $15 USD/month for up to 1,000 contacts.

• Plus Plan: Starts at $49 USD/month for up to 1,000 contacts.

• Pro Plan: Starts at $79 USD/month for up to 1,000 contacts.

• Enterprise Plan: Starts at $145 USD/month for up to 1,000 contacts.

For the most accurate and updated pricing, visit the ActiveCampaign pricing page.

4. AWeber

Overview

AWeber is a trusted email marketing platform that offers small businesses a reliable, easy-to-use solution. It's designed for entrepreneurs and smaller teams that need simplicity with effective automation tools.

Features

• Drag-and-drop email editor for quick customization.

• Autoresponder campaigns to automate follow-up emails.

• Advanced subscriber segmentation for targeted communication.

• Comprehensive analytics to measure campaign success.

• Seamless integrations with platforms like WordPress and Shopify.

Pricing and Subscription Plans

• Free Plan: Up to 500 subscribers with basic features.

• Lite Plan: Starts at $12.50 USD/month.

• Plus Plan: Starts at $20 USD/month.

Check out the latest pricing on the AWeber pricing page.

5. Omnisend

Overview

Omnisend is a powerful email and SMS marketing platform tailored for eCommerce businesses, enabling users to automate campaigns and increase customer engagement through seamless workflows and integrations.

Features

• Email & SMS automation for personalized customer journeys.

• Segmentation to target specific audiences effectively.

• eCommerce integrations with platforms like Shopify and WooCommerce.

• Drag-and-drop editor for easy email design.

• Reports & analytics for performance tracking.

Pricing and Subscription Plans

• Free Plan: Send 500 emails/month with all core features.

• Standard Plan: Starts at $16 USD/month for 6,000 emails.

• Pro Plan: Starts at $59 USD/month for unlimited emails and 24/7 support.

For the latest pricing, visit the Omnisend pricing page.

6. HubSpot Email Marketing

Overview

HubSpot Email Marketing offers businesses more than just email campaigns—it integrates with a full CRM, allowing you to align marketing with sales. If you need to manage customer data and campaigns from one place, HubSpot is a powerful tool for scaling.

Features

• Fully integrated with HubSpot CRM.

• Drag-and-drop email builder for effortless design.

• Automation tools for personalized workflows.

• Advanced segmentation to reach the right audience.

• A/B testing and performance tracking.

Pricing and Subscription Plans

• Free Plan: Includes 1,000 marketing emails/month.

• Starter Plan: Starts at $20 USD/month for up to 1,000 marketing contacts.

• Professional Plan: Starts at $890 USD/month for 2,000 marketing contacts.

For the most up-to-date pricing, visit the HubSpot pricing page.

7. Campaign Monitor

Overview

Campaign Monitor is known for its beautifully designed email templates and an easy-to-use interface, making it a preferred choice for businesses that want to maintain a professional aesthetic in their email marketing.

Features

• Drag-and-drop editor with customizable templates.

• Advanced segmentation and targeted email journeys.

• Visual journey builder to create automated workflows.

• A/B testing for optimized email performance.

• Real-time reporting with detailed analytics.

Pricing and Subscription Plans

• Lite Plan: Starts at $12 USD/month with core features.

• Essentials Plan: Starts at $29 USD/month for unlimited emails.

• Premier Plan: Starts at $159 USD/month with advanced segmentation and premier support.

For the latest pricing, visit the Campaign Monitor pricing page.

8. Brevo (Formerly Sendinblue)

Overview

Brevo is a multi-channel marketing platform, allowing businesses to combine email marketing with SMS campaigns. It's perfect for those who want robust automation without breaking the bank.

Features

• Combines SMS and email marketing.

• Provides transactional emails for ecommerce.

• Advanced email personalization and segmentation.

• Detailed analytics for tracking engagement.

• A/B testing to optimize email performance.

Pricing and Subscription Plans

• Free Plan: Send up to 300 emails/day.

• Starter Plan: Starts at $8.08 USD/month for 5,000 emails/month.

• Business Plan: Starts at $16.17 USD/month with advanced features like marketing automation.

• Enterprise Plan: Custom pricing for tailored solutions and advanced support.

For the latest details, visit the Brevo pricing page.

9. ConvertKit

Overview

ConvertKit is crafted specifically for creators like bloggers, podcasters, and YouTubers. It focuses on helping you grow your audience and build relationships with simple automation and easy-to-use email templates.

Features

• Simple email editor built for content creators.

• Automated email sequences for drip campaigns.

• Subscriber tagging and segmentation to tailor messages.

• Opt-in forms and landing pages for growing your list.

• Integrations with platforms like Shopify, Teachable, and WooCommerce.

Pricing and Subscription Plans

• Free Plan: $0/month for up to 1,000 subscribers with essential features.

• Creator Plan: Starts at $25 USD/month for up to 1,000 subscribers with automation tools.

• Creator Pro Plan: Starts at $50 USD/month for up to 1,000 subscribers with advanced features like priority support and subscriber scoring.

For the most up-to-date pricing, visit the ConvertKit pricing page.

10. Mailjet

Overview

Mailjet offers a platform focused on collaboration and real-time editing, making it perfect for teams that need to work on campaigns together. Its multi-user capabilities and ease of use make it an excellent choice for businesses of all sizes.

Features

• Collaborative tools for teams to edit email drafts in real-time.

• Pre-built, customizable email templates.

• Both transactional and marketing emails supported.

• Advanced segmentation for personalized communication.

• Detailed analytics to monitor email performance.

Pricing and Subscription Plans

• Free Plan: Send up to 6,000 emails/month (maximum 200 emails/day).

• Essential Plan: Starts at $17 USD/month for 15,000 emails/month, no daily sending limit.

• Premium Plan: Starts at $27 USD/month for 15,000 emails/month, with advanced features like marketing automation and A/B testing.

• Custom Plan: Tailored pricing for enterprise-level features and dedicated services.

For more information, visit the Mailjet pricing page.

Side-by-Side Comparison:

To help you decide which tool is the best fit for your needs, here's a quick comparison of the top 10 email marketing tools we've covered. This table highlights their strengths, pricing models, and key use cases.

FAQs

1. What are email marketing tools?

Email marketing tools are platforms that help businesses create, send, and manage email campaigns. They allow you to design emails, segment your audience, automate email delivery, track engagement metrics, and more. These tools are essential for nurturing leads, engaging with customers, and driving conversions.

2. What features should I look for in an email marketing tool?

When choosing an email marketing tool, look for features like:

• Drag-and-drop email editor for easy email creation.

• Email automation to set up automated workflows.

• Audience segmentation for targeted campaigns.

• Analytics and reporting to measure the success of your emails.

• Integrations with your CRM or other platforms.

• A/B testing to optimize your emails.

• Templates for quick email design.

3. How much do email marketing tools typically cost?

Pricing for email marketing tools varies depending on features and the size of your subscriber list. Basic plans can start as low as $9 to $15 per month, while premium plans with advanced features (like automation and CRM integrations) can go up to $200 or more per month for larger businesses with bigger email lists.

4. What is email automation, and why is it important?

Email automation allows you to send emails automatically based on specific triggers, such as a user subscribing to your list, abandoning a cart, or reaching a milestone like a birthday. Automation helps you engage your audience at the right moment with personalized messages, saving time and boosting conversion rates.

5. How does email segmentation improve marketing performance?

Segmentation involves dividing your email list into smaller groups based on criteria like demographics, past behavior, or purchase history. This allows you to send more relevant and targeted content, increasing open rates, engagement, and conversions because subscribers receive emails tailored to their interests and needs.

6. Can I integrate email marketing tools with my CRM?

Yes, most email marketing platforms offer integrations with CRMs (Customer Relationship Management systems) like Salesforce, HubSpot, and Zoho. Integrating your email marketing tool with your CRM allows you to streamline data management, send personalized emails based on customer behavior, and better track interactions with your contacts.

7. How can I improve email open rates?

To improve your email open rates:

• Write compelling subject lines that grab attention.

• Avoid using words or phrases that might trigger spam filters.

• Personalize your emails by using the recipient’s name.

• Send your emails at the optimal time based on your audience’s behavior.

• Ensure your emails are mobile-friendly as most users check emails on their phones.

8. What’s the difference between transactional and marketing emails?

• Transactional emails are triggered by specific user actions, such as purchase confirmations, password resets, or shipping notifications. These emails are sent automatically and are usually not promotional.

• Marketing emails are promotional messages designed to engage with your audience and drive conversions, such as newsletters, sales offers, or event invitations.

9. How do I measure the success of my email campaigns?

You can measure the success of your email campaigns by tracking these key metrics:

• Open Rate: The percentage of recipients who open your email.

• Click-through Rate (CTR): The percentage of recipients who click on links within the email.

• Conversion Rate: The percentage of recipients who complete a desired action, like making a purchase.

• Bounce Rate: The percentage of emails that weren’t delivered to recipients’ inboxes.

• Unsubscribe Rate: The percentage of recipients who opt out of your email list after receiving your email.

10. Can I use email marketing tools for free?

Yes, many email marketing platforms offer free plans with basic features, though they often have limitations. Here are a few popular tools:

• Brevo (formerly Sendinblue): Offers a free plan with 300 emails/day, allowing unlimited contacts.

• Mailjet: Free plan allows sending up to 6,000 emails/month, capped at 200 emails/day.

• AWeber: Free for up to 500 subscribers with essential features like automation and segmentation.

• HubSpot Email Marketing: Free plan includes 1,000 marketing emails/month with CRM integration.

• ConvertKit: Free plan for up to 1,000 subscribers, with basic features like signup forms and email sequences.

• Omnisend: Free plan includes 500 emails/month and access to all features.

• GetResponse: Offers a free plan for up to 500 contacts, with basic tools like email creation and landing pages.

While these free plans are a great starting point, they typically have limitations on features or email volume, making paid plans necessary as your business grows.